Emerging Media and Communication (EMAC)
ATEC’s complementary program, Emerging Media and Communications (EMAC), addresses the importance of understanding the social and cultural implications of an “always on” world. Through a range of disciplines including media studies, communication, psychology, art, history, writing, philosophy, and sociology, the EMAC program questions the significance and impact of digital media on our major social structures and cultural institutions, working to understand how this affects what it means to be a citizen in the digital world.
EMAC offers degree programs from the BA to the MA that fosters the skills necessary for students to understand and succeed in the shifting media landscape. Through working on digital media projects, EMAC majors develop critical, creative, and collaborative skills in web design, digital aesthetics, writing and research, social media, and platform and application development.